It might seem unlikely to many, but the Argos catalogue holds a special place in the hearts of many thousands of anglers.
In the pre-internet era, the Argos catalogue was like Amazon printed out, and its pages were pored over by eager kids looking to persuade their parents to buy them their first fishing rod and reel.
Now, Argos has digitised all of its catalogues dating back to 1974 and put them online for you to virtually flick through.
Some of the editions - which stretch through every decade right up until the present day - contain more fishing kit than others, but we’ve selected a few screenshots here to whet your appetite.
Be careful, you could lose hours of your day picking through the pages and remembering all that DAM and Keenets gear you coveted!
To dive into the nostalgia visit http://argosbookofdreams.co.uk/